Magical Honour Limited has acquired Matratzen Concord from Beter Bed Holding

Magical Honour Limited has acquired Matratzen Concord from Beter Bed Holding.

Magical Honour is a vehicle that consists of an Asian private equity investor with strong ties to key players in the bedding industry. It has a strong track record of ownership, transformation and realization of investment returns.

Headquartered in Germany, Matratzen Concord is a pan-European specialty discounter focusing on sales of value-for-money mattresses, bed bases, box springs and bed textiles. The chain has 849 stores in three countries: Germany, Austria and Switzerland.

Based in the Netherlands, Beter Bed Holding is a European retail organization that trades in bedroom furniture, mattresses and related products. The company, through its subsidiaries, distributes its products through its international retail brands, its own wholesaler operation DBC International and through digital channels.

Oaklins' team in Shanghai acted as the buy-side advisor and coordinated the whole process. Oaklins' team in the Netherlands assisted with the transaction.