Farewill has been acquired by Dignity plc

Award-winning fintech company Farewill has been acquired by Dignity plc, a leading UK-based provider of end-of-life services backed by Castelnau Group.

This transaction enables Dignity and Farewill to cater to a broader spectrum of the UK market, each continuing to excel in their respective areas of expertise. Dignity will focus on its established strengths in funeral services and planning, offering deeply personal and traditional experiences to families nationwide. Farewill will continue to lead in the digital space, providing fast, accessible services for those who prefer an online-first approach to end-of-life planning.

Farewill is an award-winning fintech company focused on the digital provision of end-of-life services. Led by CEO and founder Dan Garrett, Farewill has been supported by some of the UK’s most prestigious fintech and growth venture capital firms, including Augmentum Fintech and Highland Europe. It is a high-growth life-planning specialist offering wills, probate, at-need funerals and pre-paid funeral plans, all supported by its innovative technology platform. The company has earned multiple accolades, including Consumer Business of the Year and National Will Writing Firm of the Year. Farewill has built a trusted brand that delivers a best-in-class consumer experience in the end-of-life sector and has raised over US$1.3 billion (£1 billion) in charitable pledges.

Dignity plc is a trusted provider of funeral services and prepaid funeral plans, serving over 800 local communities nationwide. It owns over 800 funeral locations and operates 46 crematoria in the UK.

Augmentum invests in early or later stage investments in unquoted fintech businesses. The company aims to realize value by exiting its investments over time. Augmentum seeks exposure to high-growth, early-stage businesses with scalable opportunities and disruptive technologies in the banking, insurance and wealth and asset management sectors. It also focuses on businesses that provide services to underpin the financial sector and other cross-industry propositions.

Oaklins Cavendish, one of Oaklins’ member firms in the UK, advised Augmentum Fintech on the sale of Farewill to Dignity.