DMR has been acquired by Launchmetrics
The private shareholders of DMR S.r.l. have sold the company to Launchmetrics.
DMR is an Italian firm specialized in providing fashion and luxury companies with integrated monitoring services and analysis of marketing activities. DMR has operated for over 20 years in this marketing niche and is considered as a benchmark in the industry. Its client base includes Louis Vuitton, Kering, Luxottica, Panerai, Cartier, Calvin Klein, Saint Laurent, Armani, Dolce & Gabbana, Fendi, Missoni, Moschino, Ralph Lauren, Versace, Valentino, Benetton, Dsquared, Diesel and many others. DMR provides its clients with access to in-house developed platforms, quantitative and qualitative analysis on specific brands, competitors, subjects and events, monitoring and analysis of key websites, and social accounts content to evaluate the effectiveness of marketing and communication activities. The company is based in Milan, Italy, and has subsidiaries in New York, USA, Hong Kong, China, London, UK, and Timisoara, Romania.
Launchmetrics, based in Paris, France, and with activities in Milan, New York, Tokyo, Japan, Shanghai, China, and Madrid, Spain, is the leading French group for cloud-based brand performance analysis for the fashion, luxury and beauty industries. Launchmetrics, backed by BPI and other financial partners, is a consolidator of this sector in Europe.
Oaklins’ team in Italy advised the seller. The team in France supported the transaction during the negotiations with the buyer and Oaklins’ creative services team in New York provided its expertise throughout the process. The client was very happy with the work done, with the solid support offered by our three members and with the result of the transaction, a perfect example of Oaklins’ teams working seamlessly and effectively.
Enzo di Sarli
President and Founder, DMR Group (left)
Talk to the deal team
Related deals
INNOTEX has been acquired by Clearspring Capital Partners
INNOTEX, a manufacturer of personal protective equipment for firefighters and first responders, has completed a strategic partnership with Clearspring Capital Partners.
Learn moreHaufe-Lexware Real Estate AG has been acquired by Aareon Group, a portfolio company of Advent International
The Haufe Group SE has sold Haufe-Lexware Real Estate AG to Aareon Group.
Learn moreBookwire enters into a long-term strategic partnership with IPG
Bookwire, a Germany-based portfolio company of VR Equitypartner, has acquired the digital distribution business of Independent Publishers Group (IPG) and entered into a long-term strategic partnership. Both Bookwire and IPG will continue to focus on their respective specialties, with IPG providing exceptional comprehensive distribution solutions for independent publishers and Bookwire specializing in the worldwide digital distribution of ebooks and audiobooks.
Learn more