Website Travel Group has been acquired by Imperium Tourism Holdings PtyLtd

The owners of Website Travel Group have sold the company to Imperium Tourism Holdings Pty Ltd. Financial details have not been disclosed.

Website Travel Group is a tourism platform that connects agents (sellers) and operators (travel products). The group comprises a portfolio of leading Australian technology, retail and accommodation businesses which includes the brands Peterpans Adventure Travel, Backpackers World Travel, Travel Freedom, The Travel Project, Junction 6, Rainbow Beach Adventure Company, Dingo’s Resort and Frasers on Rainbow.

Imperium Tourism Holdings is part of the Imperium Group which focuses on investing in small to medium-sized businesses with strong operational and growth opportunities. The group already has existing investments in the travel and leisure space in luxury boutique hotels and restaurants.

Oaklins' team in Australia advised the seller in this transaction and ran a competitive and confidential sale process, managing interest from a broad range of travel companies and financial sponsors, resulting in a successful outcome for the client. This deal demonstrates the team's ability to handle complex corporate structures generating interest despite challenging business conditions.