Mobile Vikings has been acquired by Proximus

DPG Media NV has sold Mobile Vikings to Proximus. The transaction is still pending Belgian Competition Authority clearance.

Mobile Vikings is a pioneering digital-only brand in the Belgian mobile market, operating through a full mobile virtual network operator model. With its bold and fun brand image, digital-only sales channels and data-focused mobile offerings at competitive prices, Mobile Vikings strongly appeals to young and tech-savvy customers. In addition to the Mobile Vikings flagship brand, the company also operates the JIM Mobile brand to address the lowest price segments in the market.

Proximus provides communication services and products to residential, business and corporate customers both domestically and internationally. The group offers multimedia products, payphones, pagers, operator services and calling cards. Proximus also provides mobile phone and Internet services.

DPG Media operates as a media company. It provides a wide range of products such as news, entertainment, sports, politics, market and other related programs, as well as offering advertising services. DPG Media serves customers in Belgium.

Oaklins’ team in Belgium acted as the exclusive M&A advisor to the seller in this transaction.