Diff has been acquired by WPP

Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.

Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.

WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.

Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.

Service

M&A sell-side

Parties

“The Oaklins Intrepid team added a tremendous amount of value throughout the process. Their industry knowledge and relationships across the commerce and marketing services sectors allowed us to find a highly strategic partner with deep cultural alignment to our organization. We are grateful to have had their steady hands guide us through the transaction.”

Benjamin Crudo

Founder and CEO, Diff

Talk to the deal team

Greg Passani

Associate Director

Los Angeles, United States
Oaklins Intrepid

View profile Get in touch

Michael Rosenberg

Managing Director

Los Angeles, United States
Oaklins Intrepid

View profile Get in touch

Related deals

Amber-Allen Publishing has sold its publishing assets to Penguin Publishing Group

TMT

Amber-Allen Publishing has sold its publishing assets to Penguin Publishing Group

Amber-Allen Publishing, home to some of the world’s most influential personal development books, most notably “The Four Agreements” by Don Miguel Ruiz and Janet Mills, has sold its publishing assets to Penguin Publishing Group. When the acquisition is complete, the Amber-Allen list will be managed by the TarcherPerigee imprint.

Learn more

Talan Group has acquired Thinkmax

TMT

Talan Group has acquired Thinkmax

Talan Group has strengthened its presence in Canada and North America and accelerated international growth with the acquisition of Thinkmax.

Learn more

Groupe JVS has completed an LBO with Capza and Bpifrance

Private Equity | TMT

Groupe JVS has completed an LBO with Capza and Bpifrance

The shareholders of Groupe JVS have completed an LBO with Capza and BpiFrance. Parquest sold their shares after partnering with the organization for three years. Groupe JVS’s management team will increase its ownership and remain as the majority shareholder of the group, alongside CAPZA and Bpifrance.

Learn more