Critical Mention has been acquired by Onclusive

Critical Mention, a leader in media monitoring, will become part of Onclusive, a newly formed global partner for PR and communications success. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Critical Mention is an ‘always-on’ media monitoring cloud-based platform which allows users to search for and be instantly alerted to mentions of their name, brand or reputation across nearly all media formats.

Onclusive was formed at the start of this year following the merger of Kantar’s reputation intelligence business, PRgloo, and the legacy Onclusive business. Onclusive is owned by technology investor Symphony Technology Group (STG).

One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to the seller, Critical Mention, in this transaction.