Epicenter has been acquired by Stagwell
Epicenter Experience (Epicenter), an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns, has been sold to Stagwell, the challenger network built to transform marketing. Epicenter will become part of the Stagwell Marketing Cloud (SMC), a proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketing teams.
Epicenter’s proprietary cloud-based technology, The People PlatformTM, maps consumer visits to points of interest and sequences them over time to deliver contextually relevant insights and a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct response, or to deliver personalized messaging or value at scale, further enriching the brand–customer connection.
Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, Stagwell’s over 13,000 specialists in more than 34 countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.
Oaklins DeSilva+Phillips in New York served as the exclusive financial advisor to Epicenter Experience. This deal further highlights Oaklins’ deep sector expertise in advising marketing and media businesses, specifically those within the technology, data and information industries.
联系交易团队
相关交易
Amber-Allen Publishing has sold its publishing assets to Penguin Publishing Group
Amber-Allen Publishing, home to some of the world’s most influential personal development books, most notably “The Four Agreements” by Don Miguel Ruiz and Janet Mills, has sold its publishing assets to Penguin Publishing Group. When the acquisition is complete, the Amber-Allen list will be managed by the TarcherPerigee imprint.
更多信息Talan Group has acquired Thinkmax
Talan Group has strengthened its presence in Canada and North America and accelerated international growth with the acquisition of Thinkmax.
更多信息Scholarcy Limited has been acquired by Texthelp Group
Texthelp Group, a global provider of digital tools for inclusive learning and working, has acquired Scholarcy Limited. This acquisition marks a significant step towards fulfilling Texthelp’s vision of improving the literacy and understanding of one billion people by 2030.
更多信息