Helixa has been acquired by Telmar
Helixa has been acquired by Telmar, a portfolio company of Boathouse Capital.
Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool. Helixa helps brands and marketers connect in a more deep and meaningful way with audiences that matter most to them, and ensures that detailed research and a respect for privacy are not in conflict.
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasing™. Telmar’s platform of systems is cloud based with applications available via desktop browsers and iOS mobile.
One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to the seller, Helixa, in this transaction.


Talk to the deal team
Ken Sonenclar
Oaklins DeSilva+Phillips
John Matthews
Oaklins DeSilva+Phillips
Elaine Riddell
Oaklins DeSilva+Phillips
Related deals
He-Man Dual Controls has been acquired by Lagercrantz UK Limited
Lagercrantz UK Limited has acquired 100% of the shares in HM Holding Limited (He-Man Dual Controls), a leader in supplemental control systems for vehicles.
Learn moreHC Partners has successfully secured debt financing for the acquisition of West Friesland Dakbedekkingen
Dutch private equity firm HC Partners has formed a strategic partnership with West Friesland Dakbedekkingen B.V. (WFD). This marks HC Partners’ entry into the roofing sector, with plans to build a national platform of regional roofing specialists.
Learn moreDarien S.p.A. has launched a voluntary public tender offer for NVP S.p.A.
Darien S.p.A. has initiated a voluntary public tender offer for NVP S.p.A.
Learn more