Ir a las transacciones
Automotriz | Consumo & Retail

Eterna has acquired Mercadeo Sin Límites

Eterna has acquired Mercadeo Sin Límites SAS to broaden its air fresheners and automotive care product portfolio.

Established in 1953, Eterna is a family-owned company that has grown to be a leading producer and wholesaler of household products and single-use medical devices in Colombia. With ten production factories in Colombia, Eterna exports its comprehensive portfolio to Peru and over ten other countries in the Americas and Europe. The product range includes both company-branded items and white label products, catering to third party clients, including major supermarket chains and hard discounters around the country.

Mercadeo Sin Límites is a family-owned company established in 2011 in Colombia. Originally founded as a marketing firm, the company has since evolved to specialize in the production of air fresheners and automotive care products. Its comprehensive portfolio encompasses both company-branded items and white label products tailored for third party clients.

Oaklins’ team in Colombia acted as the exclusive financial advisor to the buyer in this transaction.

Partes

Contáctese con el equipo de la transacción

Carlos Barona

Socio
Bogotá, Colombia
Oaklins Axia

Antonnia Bickenbach

Asociado
Bogotá, Colombia
Oaklins Axia

Transacciones relacionadas

Peter Möhrle has sold GROFA Group to DARFON Electronics Corp.
Private Equity | Consumo & Retail

Peter Möhrle has sold GROFA Group to DARFON Electronics Corp.

Peter Möhrle Holding GmbH & Co. KG has successfully completed the sale of GROFA Group to DARFON Electronics Corp.

Aprenda más
Bluegem Capital Partners and AREV Partners have acquired 100% of Groupe Pinard
Private Equity | Consumo & Retail | Otras Industrias

Bluegem Capital Partners and AREV Partners have acquired 100% of Groupe Pinard

Bluegem Capital Partners and AREV Partners have successfully completed the acquisition of the prestigious Groupe Pinard from IK Partners.

Aprenda más
Coverpla has received majority investment from a group of investors led by GENEO Capital Entrepreneur
Private Equity | Consumo & Retail

Coverpla has received majority investment from a group of investors led by GENEO Capital Entrepreneur

Coverpla Group has successfully completed a majority LBO with a consortium of investors led by GENEO Capital Entrepreneur, together with MACSF, Société Générale Capital Partenaires (SGCP), BNP Paribas Développement, and Bpifrance.

Aprenda más