Sale of ProfiSMS to R22
NetBrokers Holding has sold ProfiSMS, s.r.o. to R22 Group.
Since its foundation in 2007, ProfiSMS has become a leading provider for enterprise SMS (short message service) marketing services in the Czech Republic, and is also in other CEE countries including Slovakia, Poland, Austria and Hungary. In 2019, the business generated revenues of US$8 million and an EBITDA of US$1.4 million.
R22 Group is a dynamically growing holding of technological companies pursuing business activities in areas of e-commerce with high potential. The group focuses on scalable services offered on the basis of a subscription model and SaaS (Software as a Service). Business operations are run as part of a whole chain of values – from creating their own solutions through their technological maintenance and development – to comprehensive sales and customer service. Companies controlled by R22 Group employ more than 150 specialists working at various centers throughout Poland.
NetBrokers Holding is a Czech company engaged in the business of consumer finance and online comparison platforms. It is a part of the German multimedia conglomerate Bauer Media Group.
Oaklins’ team in the Czech Republic acted as advisor to the seller in this transaction. The team in Poland introduced the buyer.
Talk to the deal team
Related deals
Scholarcy Limited has been acquired by Texthelp Group
Texthelp Group, a global provider of digital tools for inclusive learning and working, has acquired Scholarcy Limited. This acquisition marks a significant step towards fulfilling Texthelp’s vision of improving the literacy and understanding of one billion people by 2030.
Learn moreHD Clinical Ltd. has been acquired by NEXUS AG
NEXUS AG has acquired HD Clinical Ltd. Through this acquisition, NEXUS has gained a recognized and internationally active team of experts in structured diagnostic reporting and image processing. This will provide new regional access, strengthening its strong European market position in software, particularly for internal medicine.
Learn moreIQGeo Group plc has been acquired by KKR to enhance geospatial software solutions
The global investment firm KKR has acquired IQGeo Group plc, a geospatial software developer headquartered in the UK, for US$429.8 million (£333 million).
Learn more