TextMagic has acquired Voog
TextMagic AS has acquired Voog, a website-building platform.
TextMagic is an international business text messaging company that helps small businesses engage their customers. It operates mainly in the US, UK, Canada and Australia. TextMagic enables customers to transform their experience with an easy-to-use text messaging marketing software for sending notifications, alerts, reminders, confirmations and SMS marketing campaigns.
Voog is a premium website building platform enabling businesses to design unique, customized online experiences. Voog has democratized web creation for a wide range of users, from small businesses to large enterprises. With over 5,000 paying customers, Voog customers facilitated more than 90,000 transactions through its e-shops last year.
The acquisition includes 100% purchase of the shares of Edicy OÜ (Voog’s legal name) from its 16 shareholders. Some of the shareholders are current employees who have received shares through the stock option program. All eight of Voog’s team members will retain their existing positions.
Oaklins’ team in Estonia acted as buy-side advisor in the transaction.
Talk to the deal team
Related deals
Amber-Allen Publishing has sold its publishing assets to Penguin Publishing Group
Amber-Allen Publishing, home to some of the world’s most influential personal development books, most notably “The Four Agreements” by Don Miguel Ruiz and Janet Mills, has sold its publishing assets to Penguin Publishing Group. When the acquisition is complete, the Amber-Allen list will be managed by the TarcherPerigee imprint.
Learn moreTalan Group has acquired Thinkmax
Talan Group has strengthened its presence in Canada and North America and accelerated international growth with the acquisition of Thinkmax.
Learn moreScholarcy Limited has been acquired by Texthelp Group
Texthelp Group, a global provider of digital tools for inclusive learning and working, has acquired Scholarcy Limited. This acquisition marks a significant step towards fulfilling Texthelp’s vision of improving the literacy and understanding of one billion people by 2030.
Learn more