TPG Growth has sold MarketTools Research Solutions to MetrixLab
TPG Growth has sold MarketTools Research Solutions Inc. (MarketTools), a leader in services and software for market research, to MetrixLab, a global provider of online consumer research services. Financial terms of this transaction have not been disclosed.
MarketTools is known for pioneering some of the first research technologies on the Internet. MetrixLab will continue to operate MarketTools Research Solutions Inc. under the MarketTools brand name, led by its new CEO Simon Kooyman, who also serves as CEO of MetrixLab USA.
MetrixLab is a fast-growing global provider of online consumer research services. Its solutions are employed by over half of the top 100 global brands such as Microsoft, Philips, Google and Heineken. Headquartered in Rotterdam, with offices in New York, Seattle, London, Hamburg, Paris and Madrid, MetrixLab conducts online research in more than 50 countries worldwide.
TPG Growth invests in a broad range of industries including consumer, retail, technology, internet, healthcare, energy, clean tech and renewables, transportation, industrials, and business services.
Oaklins' media specialist team in New York advised TPG Growth in this transaction.
Talk to the deal team
Reed Phillips
Oaklins DeSilva+Phillips
Related deals
CSI DMC has merged with 360 Destination Group
In a landmark move for the destination management industry, CSI DMC, a premier destination event management company, and 360 Destination Group (360DG), a leading national full-service destination management company (DMC), are merging to create one of the largest DMCs in the USA. The merger was facilitated through a strategic investment by H.I.G. Capital.
Learn moreSTAC has been acquired by n2 Group
Strategic Technology Analysis Center (STAC), a world leader in financial-technology benchmarking and events, has been acquired by n2 Group, the UK specialists in advanced computation and IT infrastructure.
STAC joins NAG and VSNi in the growing community of n2 Group companies dedicated to advancing computation through collective innovation, technical excellence and long-term strategic growth. STAC will operate as an independent business within n2, maintaining its brand, identity and ethos.
G/O Media Inc. has sold Gizmodo to Keleops AG
G/O Media Inc. has sold Gizmodo, a premier international media outlet dedicated to technology, to Keleops AG. The acquisition represents a major milestone for Keleops, already one of Europe’s largest groups of digital media publishers in the consumer technology sector. By expanding its reach within the industry and on an international scale, Keleops expects to double its current audience, fostering greater brand awareness and engagement.
Learn more