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Marketing Services

Critical guidance on your journey

The marketing services sector includes companies that specialize in lead generation, adtech, search, martech and direct response. You will benefit from our expertise; we have represented Microsoft, Gannett, Havas, Activate and Ad-Juster. Our investment bankers have had M&A and operating experience at prominent firms, such as Saatchi & Saatchi, Dancer-Fitzgerald-Sample and Acxiom.

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Worldwide
1,236
deals closed in Technology, Media and Telecommunications
Oaklins DeSilva+Phillips
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Critical Mention has been acquired by Onclusive
B2B Media | Marketing Services | Private Equity | Software & Technology

Critical Mention has been acquired by Onclusive

Critical Mention, a leader in media monitoring, will become part of Onclusive, a newly formed global partner for PR and communications success. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

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Promotion Execution Partners has been acquired by WPP
Advertising | Marketing Services

Promotion Execution Partners has been acquired by WPP

Promotion Execution Partners (pep), a Cincinnati-based marketing management and procurement company, has been acquired by WPP, the world’s largest communications services company. Financial details have not been disclosed.

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Activate Marketing Services has been acquired by Next 15 Communications Group
Advertising | Marketing Services | Software & Technology

Activate Marketing Services has been acquired by Next 15 Communications Group

Activate Marketing Services has been sold to Next Fifteen Communications Group (AIM:NFC), a publicly traded digital media company that offers digital communications, public relations and investor relations services worldwide. This acquisition enables Activate Marketing Services to boost the rapid growth it has experienced in the last five years, by combining buyer insights with content messaging to engage prospects for their B2B technology clients.

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“At DMR, we care deeply about each and every one of our clients’ requirements and, as the founder, I have also cared for more than 20 years about our employees, whom I consider my family. Launchmetrics has been a longstanding competitor for us, and this transaction has evolved naturally over the years. My main goal now is to ensure my legacy over the coming years both with DMR clients, whose trust has been essential, and with DMR’s worldwide staff, who have always been by my side throughout this exciting journey.”

Enzo di Sarli

President and Founder, DMR Group (left)

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The Power of Instinct: Interview with Award-Winning Marketer and Behavioral Expert Leslie Zane

EVENT RECAP: Joanna Stone Herman engaged in an enlightening discussion with Leslie Zane, a leading expert in behavioral marketing and brand growth. Ms. Zane discussed her newly released book, “The Power of Instinct,” and shared her revolutionary approach to marketing that bypasses the resistant conscious mind to reach people’s instincts, changing brand behavior faster and more easily.

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John Kaiser

Partner
New York, United States
Oaklins DeSilva+Phillips