Sale of ProfiSMS to R22
NetBrokers Holding has sold ProfiSMS, s.r.o. to R22 Group.
Since its foundation in 2007, ProfiSMS has become a leading provider for enterprise SMS (short message service) marketing services in the Czech Republic, and is also in other CEE countries including Slovakia, Poland, Austria and Hungary. In 2019, the business generated revenues of US$8 million and an EBITDA of US$1.4 million.
R22 Group is a dynamically growing holding of technological companies pursuing business activities in areas of e-commerce with high potential. The group focuses on scalable services offered on the basis of a subscription model and SaaS (Software as a Service). Business operations are run as part of a whole chain of values – from creating their own solutions through their technological maintenance and development – to comprehensive sales and customer service. Companies controlled by R22 Group employ more than 150 specialists working at various centers throughout Poland.
NetBrokers Holding is a Czech company engaged in the business of consumer finance and online comparison platforms. It is a part of the German multimedia conglomerate Bauer Media Group.
Oaklins’ team in the Czech Republic acted as advisor to the seller in this transaction. The team in Poland introduced the buyer.
Talk to the deal team
Related deals
Amber-Allen Publishing has sold its publishing assets to Penguin Publishing Group
Amber-Allen Publishing, home to some of the world’s most influential personal development books, most notably “The Four Agreements” by Don Miguel Ruiz and Janet Mills, has sold its publishing assets to Penguin Publishing Group. When the acquisition is complete, the Amber-Allen list will be managed by the TarcherPerigee imprint.
Learn moreTalan Group has acquired Thinkmax
Talan Group has strengthened its presence in Canada and North America and accelerated international growth with the acquisition of Thinkmax.
Learn moreScholarcy Limited has been acquired by Texthelp Group
Texthelp Group, a global provider of digital tools for inclusive learning and working, has acquired Scholarcy Limited. This acquisition marks a significant step towards fulfilling Texthelp’s vision of improving the literacy and understanding of one billion people by 2030.
Learn more