Paramount has sold VidCon to Informa

VidCon has been sold by Paramount to Informa.

Founded by veteran YouTubers John and Hank Green in 2010, VidCon is an annual convention for influencers, digital creators, platform innovators and their fans. It was acquired by Viacom, a division of Paramount, in 2018.

Informa is a leading international events, digital services and academic research group. Its brands connect people with knowledge, helping businesses and professionals in dozens of specialist markets to learn and do more. The company does this through a broad range of products and services, including live and on-demand events, specialist media and content, expert and academic research, accredited training, digital demand generation services, audience development services and buyer intent platforms. Informa works in two main markets: in academic markets through its Taylor & Francis business and in B2B markets through its Informa Markets, Informa Connect and Informa Tech businesses. It is listed on the London Stock Exchange and is a member of the FTSE 100, with 12,000 colleagues working in 30 countries.

Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster. Paramount delivers the largest share of the US television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Oaklins DeSilva+Phillips in New York served as the exclusive financial advisor to Paramount on this transaction. Its deep sector expertise in advising businesses within the events industry can be clearly seen in the successful result of this deal.