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Private Equity | Consumer & Retail

Loving Tan has received an equity investment from Gauge Capital

Middle-market private equity firm Gauge Capital has invested in premium self-tanning brand Loving Tan, forming a strategic partnership and recapitalizing the business.

Founded in 2010 and headquartered in Brisbane, Australia, Loving Tan is a luxury sunless tan brand. The company services the prestige segment of the beauty industry through four key product categories: self-tan mousse, self-tan creams, tan applicators and removal products, and gifts and sets. Loving Tan products are best known for their high-quality solutions with professional grade efficacy and can be found in a variety of high-end beauty retailers as well as online.

Gauge Capital is a leading middle-market private equity firm based in Southlake, Texas. Gauge invests in five sectors: business services, food and consumer, government and industrial services, healthcare and technology.

Oaklins Intrepid in Los Angeles, one of the premier M&A advisors in the beauty, personal care and wellness industry, acted as the exclusive sell-side financial advisor to Loving Tan in this transaction.

Parties

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Steven Davis

Managing Director
Los Angeles, United States
Oaklins Intrepid

Lauren N. Antion

Director
Los Angeles, United States
Oaklins Intrepid

Bryce Cutrino

Associate Director
Los Angeles, United States
Oaklins Intrepid

Ashley Waco

Analyst
Los Angeles, United States
Oaklins Intrepid

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