BlueGem Capital Partners has acquired Nutrimuscle

BlueGem Capital Partners LLC has acquired Nutrimuscle from Groupe Finoli.

BlueGem is a specialist consumer-focused private equity firm that partners with management teams and founders to accelerate growth of strong consumer brands. With a track record of investing across Europe through different economic cycles, industry and market conditions, BlueGem has refined its investment strategy to focus on resilient consumer segments, benefiting from secular megatrends, including beauty and personal care, household care, food and beverage, baby care, pet care, home décor, and hobby and craft.

Nutrimuscle is a leading French digital D2C community-driven brand in sustainable active nutrition for sports.

Groupe Finoli is a French industrial conglomerate founded in 2008, mainly active in the fields of beauty, wellbeing and healthcare. Through its subsidiaries and activity, the group has had a long-term development vision for over 10 years and been promoting strong values: excellence, innovation, ethics and merit. Finoli Group is a private, independent company controlled and managed by its founders.

Oaklins’ team in France acted as advisor to BlueGem Capital Partners in this transaction.