Helixa has been acquired by Telmar
Helixa has been acquired by Telmar, a portfolio company of Boathouse Capital.
Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool. Helixa helps brands and marketers connect in a more deep and meaningful way with audiences that matter most to them, and ensures that detailed research and a respect for privacy are not in conflict.
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasing™. Telmar’s platform of systems is cloud based with applications available via desktop browsers and iOS mobile.
One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to the seller, Helixa, in this transaction.
Prata med transaktionsteamet
Relaterade affärer
Amber-Allen Publishing has sold its publishing assets to Penguin Publishing Group
Amber-Allen Publishing, home to some of the world’s most influential personal development books, most notably “The Four Agreements” by Don Miguel Ruiz and Janet Mills, has sold its publishing assets to Penguin Publishing Group. When the acquisition is complete, the Amber-Allen list will be managed by the TarcherPerigee imprint.
Lär dig merJeco Energies has sold a significant minority interest to NPM Capital
NPM Capital has acquired a significant minority interest in Jeco Energies. By teaming up with NPM Capital, Jeco Energies is ready for the next step in its remarkable growth trajectory and strengthening its position as the leading industrial energy solutions provider.
Lär dig merTalan Group has acquired Thinkmax
Talan Group has strengthened its presence in Canada and North America and accelerated international growth with the acquisition of Thinkmax.
Lär dig mer