AFSO has sold a minority stake to iXO Private Equity

The owners of AFSO have sold a minority stake in the company to iXO Private Equity.

Founded in 1998 and headquartered in Toulouse, AFSO is a leading French company engaged in corporate promotional gifts and items, covering various clients’ needs: bonuses, sales stimulus, loyalty, incentives and business gifts. The company specializes in customized products while also managing a permanent catalog. AFSO has a fully integrated value chain, from product design to sourcing and distribution. It has also developed expertise in B2C, providing design, administration and operation of e-commerce websites for corporate clients with strong brands. AFSO is the exclusive provider of Airbus promotional items and operates its e-shop.

Founded in 2003, iXO Private Equity is headquartered in Toulouse, with secondary offices in Lyon, Bordeaux and Marseille. The firm specializes in growth capital and buy-outs. It seeks to invest in the consumer goods, information technology, biotechnology, healthcare, transportation and chemicals sectors.

Oaklins’ team in France acted as advisor to the seller in this transaction.

Service

M&A sell-side

Parties

“We are delighted to welcome the iXO Private Equity teams to our capital and thank them for their confidence. Their expertise in build-up operations is a real guarantee of success to accompany us in our new growth strategy. We would like to thank the Oaklins team for their unfailing support and professionalism, which goes far beyond a simple commercial relationship. They have shown us through their commitment that people are and will always be the most important key to our success.”

David Maman & Elie Maman

Managing Shareholders, AFSO

Talk to the deal team

Raphaël Petit

Managing Partner

Toulouse, France
Oaklins France

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Xavier Auvergnat

Partner

Toulouse, France
Oaklins France

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