Greenlight has been acquired by Brave Bison Group
The private shareholders of Greenlight Digital Limited and Greenlight Commerce Limited have sold the company to Brave Bison Group Plc.
Greenlight, the digital advertising and technology business, was established by Warren Cowan and Andreas Pouros in 2003. Today, Greenlight works with an array of blue-chip brands and omni-channel retailers on multi-channel digital strategies and innovative new technology solutions, including Dixons Carphone, Muller, GAP and New Balance.
Brave Bison, the AIM-listed global social media and marketing company, entered into a conditional agreement to acquire Greenlight for £6.8 million (US$9.3 million). The expansion is set to more than double Brave Bison’s revenues in the first year.
Oaklins Evelyn Partners, based in the UK, was the exclusive corporate finance advisor to the sellers.
Warren Cowan
Chairman, Greenlight Digital Limited
Talk to the deal team
Related deals
AMC Media Group has been acquired by Formedics
AMC Media Group, a healthcare professional (HCP) community platform that enables medical associations and key opinion leaders (KOLs) to drive engagement and monetization through their specialty digital properties, has been acquired by Formedics, an HCP community and engagement platform that is home to Physician’s Weekly and OncWeekly.
Learn moreGrove Group has been acquired by Integrity360 Limited
Integrity360 has acquired Grove Group, a long-standing cyber security and cloud services company headquartered in Cape Town, South Africa.
Learn moreLuxid Group has sold a minority stake to Voland Partners
Finnish marketing technology pioneer Luxid Group has sold its minority stake to the private equity company Voland Partners to boost its international growth.
Learn more