Go to deals
Private Equity | Consumer & Retail | Food & Beverage

Brownie Brittle has been acquired by Second Nature Brands

Encore Consumer Capital has sold Brownie Brittle, LLC to Second Nature Brands, a portfolio company of CapVest Partners LLP. The acquisition of Brownie Brittle enables Second Nature Brands to expand retailer partnerships, take advantage of new product innovation and achieve operational efficiencies.

Brownie Brittle is America’s number one brownie snack brand, marrying two enormous snacking markets – cookies and brownies – into a unique, category-defining product. Brownie Brittle boasts an expansive roster of retail relationships across all formats and merchandising positions, including club stores, grocery, mass market retailers, convenience stores, specialty retailers and airlines.

Second Nature Brands is a leader in the fast-growing snacks and treats market focusing on the health-conscious consumer, with brands including Kar’s Nuts, Second Nature Snacks and Sanders small-batch caramels. The company is owned by CapVest Partners, a London-based private equity firm which primarily invests in consumer staples, healthcare and essential services.

Founded in 2005, Encore Consumer Capital is a consumer products-focused private equity firm based in San Francisco, California.

Oaklins TM Capital in the US served as the exclusive financial advisor to Brownie Brittle, LLC, a portfolio company of Encore Consumer Capital.

Parties
“Encore was honored to be a part of the Brownie Brittle story, helping to build a brand that not only created a category, but changed the way consumers think about sweet snacking. Oaklins TM Capital was an important partner in articulating this story to the market and building the case for Brownie Brittle’s continued momentum and potential. The team brought branded consumer experience, team depth and senior expertise to our sale process, navigating an at times challenging market to complete a successful transaction for the Brownie Brittle’s stakeholders.”

Scott Sellers

Managing Director, Encore Consumer Capital

Talk to the deal team

Craig M. Gibson

Managing Director
Boston, United States
Oaklins TM Capital

Kevin Atchue

Principal
Boston, United States
Oaklins TM Capital

Michael L. Bauman

Associate Director
New York, United States
Oaklins TM Capital

Bradley S. Goldstein

Associate Director
Atlanta, United States
Oaklins TM Capital

Harrison P. Boeschenstein

Associate
Boston, United States
Oaklins TM Capital

Related deals

Lumiforte partners with Kartesia to propel global growth and innovation
Private Equity | Agriculture | Other Industries

Lumiforte partners with Kartesia to propel global growth and innovation

Lumiforte, a global leader in innovative smart coatings for greenhouse horticulture, sports line-marking and other functional coatings for agriculture and industry, is excited to announce an investment from Kartesia, a European specialist in capital solutions for small and medium-sized companies. Horticoop, a longstanding shareholder of Lumiforte and a key player in the horticultural industry through its investment cooperative, continues to remain a shareholder.

Learn more
Yxion has been acquired by Normec
Private Equity | Business Support Services

Yxion has been acquired by Normec

Normec has acquired Dutch consultancy Yxion from Antea. Through this acquisition, Normec continues its acquisition strategy in Europe, while also looking for expansion opportunities in the United States.

Learn more
Luxid Group has sold a minority stake to Voland Partners
Private Equity | TMT

Luxid Group has sold a minority stake to Voland Partners

Finnish marketing technology pioneer Luxid Group has sold its minority stake to the private equity company Voland Partners to boost its international growth.

Learn more