A fast track to leadership in SaaS solutions for the automotive industry

Deal Flash

Bee2Link (B2L), the leading provider of software-as-a-service (SaaS) solutions to the automotive industry in France, backed by Bridgepoint Development Capital, has acquired Terranova Web Systems (TWS).

B2L allows global OEMs and car dealerships to digitize their offering, optimizing the second-hand fleet market as well as automating the sales process. It also allows consumers a fully integrated digital experience, offering the ability to match customers with local dealerships based on car pricing.

We have embraced the Bee2Link project because it allows TWS to accelerate its growth track and to operate as a single team with another player of high standing and reputation in our industry. This will allow us to put together common ideas, expertise and talent for the benefit of both parties. Oaklins’ teams found appropriate solutions throughout the aggregation project whenever complexities arose. STEFANO TINTI, OWNER, TERRANOVA WEB SYSTEMS, ITALY

Oaklins’ global reach played a major role in finding the right partner

Oaklins’ team in Italy advised the buyer in this transaction, from the initial scouting of opportunities to the negotiation with the seller, while the team in France introduced Bee2Link, which was eager to grow through acquisitions in southern Europe. Another success story grounded in the cooperation between Oaklins’ teams.

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