Moving people to remake the world

Deal Flash

Purpose, one of the world's leading social impact agencies and a hub for campaign innovation, has been acquired by Capgemini SE.

Founded in New York in 2009, Purpose has spent the last decade building a footprint and reputation for enabling impact across six continents by creating purpose-driven campaigns, branding, creative content and participatory social impact strategie to a blue-chip client roster.

By joining the Capgemini Group, we can truly take Purpose to the world - dramatically growing our scale and impact at a crucial moment for so many of the issues we care about. Capgemini Invent, combined with the wider group's scale, offers us access to vast technological capacity, unrivaled data and analytics, and a deep understanding of how to change organizations and business models from the inside out. JEREMY HEIMANS, CEO & CO-FOUNDER, PURPOSE, USA

Oaklins brings opportunities together from across the world

One of our TMT teams in New York acted as the exclusive financial advisor to Purpose in this transaction. It will continue to operate as a Public Benefit Corporation in pursuit of its mission of advancing a more open, just and habitable world.

Talk to our advisors

Reed Phillips III New York, United States
CEO and Managing Partner
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John Kaiser New York, United States
Partner
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Read more about the transaction, market trends, deal drivers and M&A valuation aspects

Oaklins TMT Deal Flash Purpose Apr2020.pdf Download PDF