Healthy Beverages – The rise of new product innovations
Health-conscious consumers are demanding healthier beverage alternatives and are challenging manufacturers to introduce innovative and healthy beverage products to the market. The fortified functional and organic categories are particularly on the rise with Germany being the largest healthy beverage market in Europe.
Therefore, our Food & Beverage team has analyzed the trends of the European and German healthy beverage market between 2019 and 2024.
Contact our Food & Beverage specialists:
Oliver Marquardt
Frankfurt, Germany
Director
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Director
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Lukas Girke
Frankfurt, Germany
Analyst
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Analyst
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