Iconic Australian brand White King finds new home

Deal Flash

Pental Limited (ASX:PTL) has divested its consumer products business to Selleys, a division of DuluxGroup Australia.

Pental is a branded home, hygiene and e-commerce product developer and supplier. Its consumer products business, led by the iconic Australian brand White King, has been proudly supporting Aussie homes for over 100 years.

The Oaklins team provided us with valuable support and advice throughout the transaction. Our shareholders voted overwhelmingly in favor of the deal, and we are grateful to our advisors for guiding us to such a good result. MARK HARDGRAVE, CHAIRMAN, PENTAL LIMITED, AUSTRALIA

Oaklins played a key role in this transaction

Oaklins’ team in Australia acted as the sell-side advisor to Pental in the M&A transaction, providing comprehensive support to the board and senior management at every stage of the sale process. Our involvement included collaborating with the board to evaluate strategic options, actively engaging with potential buyers, and facilitating an introduction to Dulux, ultimately leading to the successful execution of the transaction.

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