The industry enjoys a winning streak, as private equity doubles its investment in sports
Sports Spot On
Sports have long been big news, and recently they’ve been getting bigger. As fan engagement increases, technology advances, and both niche and global sports grow in profile and scale, it’s a sector full of potential on many levels. As we report in our Sports Spot On, this range of opportunities has attracted the interest of investors, with the number of private equity deals almost doubling in 2024 compared to the year before.
In our newsletter, Oaklins’ specialist Derk Verheul provides key insights regarding these and other trends in the market. We also include an overview of recent deal characteristics and valuation trends, and details of relevant transactions from Q3 and Q4 2024.
Sports M&A hit record highs in 2024, driven by surging private equity interest, growing fan engagement and the rise of sportstech. With premium assets coming to market, 2025 will be another dynamic year for the sports industry.DERK VERHEUL, SPORTS SPECIALIST, OAKLINS
In addition, you can read about a case study where Oaklins acted as the exclusive sell-side advisor in a European sports-related deal.
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