How the Insights industry can thrive in the post-Covid era
Authored by:
Ken Sonenclar, Elaine Riddell and John Matthews, Oaklins' Insights, Data, Experiences & Analytics specialists, New York
The Coronavirus pandemic has upended the global economy, and the Insights industry has shown itself far from immune. Still, the effects of this Black Swan catastrophe are not falling evenly across the thousands of companies under the Insights umbrella. While some firms have been brought to their knees, others are posting record revenues. Size has little to do with it. Rather, the immediate winners are companies with products and services that accommodate social distancing and working from home. But whether you call yourself qual or quant or some Muggle-like mixture, Covid-19 is inducing the birth of a new world for the entire industry.
Our Oaklins' Insights, Data, Experiences & Analytics specialists continue to track the industry closely. Their new report, The Insights Industry Beyond Covid-19, details the view on the industry’s unexpected but rapid evolution. The report also lays out steps companies need to take to endure through the crisis and then thrive once it’s behind us.
New behaviors that will reshape the Insights industry for the long term have already taken root as we are witnessing a new world being born right before our eyes. That’s not something we had on our agenda for 2020, but here we are. So what is to be done? Look internally to slash unnecessary costs. Externally, go the extra mile and then some for your customers.Ken Sonenclar, Marketing Data & Insights Specialist, Oaklins, NY
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