Leading Canadian horticulture supplier plans for next stage of growth

Deal Flash

The shareholders of Brookdale Treeland Nurseries (BTN) have sold a controlling stake to Rouge River Capital.

Founded in 2008, Rouge River Capital is a diversified investment holding company made up of over 20

operating businesses. These businesses span the trucking, manufacturing, dealership, real estate and leasing industries. Rouge River Capital partners with its management teams to drive sustained long-term value.

The Oaklins team was the ideal advisor to help us successfully complete the sale of a majority equity position in our family business. Their proven experience in the horticulture space, established relationships with potential buyers, and senior-level commitment and guidance from the beginning to the end of the process made a real difference. From the very beginning through to closing, the team conducted a well-organized international process with straightforward, clear communication and a high level of involvement. In the end they were able to find the ideal buyer for BTN. We look forward to this new partnership with Rouge River to take BTN to the next level. We couldn’t have asked for more from our advisor. JEFF OLSEN, OWNER, BROOKDALE TREELAND NURSERIES, CANADA

Oaklins’ global reach helped find the right partner

Oaklins’ team in Canada, supported by Oaklins’ horticulture specialist in the Netherlands, acted as the sell-side M&A advisor to Brookdale Treeland Nurseries in this transaction. Oaklins’ deep experience and knowledge of the horticulture sector and established relationships with international potential buyers all played an important role in the transaction. The team was involved throughout the preparation of the sale process and supported all aspects of the negotiation phase until closing.

Read more about the transaction, market trends, deal drivers and M&A valuation aspects