Finland's leading seller of used computers is ready for the next stage of its international expansion
Deal News
Oaklins advises the shareholders of Taitonetti Ltd on the sale of the company to the Finnish private equity investor Saari Partners.
Over the years, Taitonetti has experienced rapid growth, evolving from a small gaming cafe into Finland's leading seller of used computers. The company is generating close to 10 million euros of revenue by selling refurbished laptops and gaming computers to its customers via e-commerce and direct sales channels. All computers undergo a thorough cleaning, servicing, and testing process and come with a one-year guarantee. Taitonetti caters to a wide range of customers, including both individuals and businesses, and consistently receives highest possible rankings in all customer satisfaction evaluations. Notably, companies are increasingly recognizing the value of high-quality, well-maintained refurbished computers as a cost-effective alternative to new and more expensive machines, as emphasized by Taitonetti’s Founder and CEO, Mikko Veijola.
Taitonetti has been operating successfully in the Swedish market since 2016, establishing a firm presence as a seller of used computers. Nowadays their online store, Bytdator.se, ranks among Sweden’s largest used computer retailers. In 2020, the Finnish private equity firm Nordic Option became a minority shareholder, providing valuable support for Taitonetti’s continued expansion. Thanks to this partnership, Taitonetti entered the German market in 2022, offering gaming machines and used desktops through the GreeniX Center online store. The rise in e-sports popularity and growing interest in circular economy products have played pivotal roles in facilitating Taitonetti’s internationalization efforts.
Saving natural resources through a commitment to the circular economy has always been at the core of Taitonetti’s operations. While used computers inherently represent an eco-friendly choice, the company also makes responsible decisions in various other aspects of its operations, including eliminating the use of plastic bags in the store and actively reusing spare parts. Furthermore, the proper recycling of broken machines and batteries is carried out through established channels in compliance with producer responsibility regulations. Taitonetti provides customers with clear information about the environmental impact of each product, emphasizing their contribution to sustainability. Notably, Taitonetti’s exemplary circular economy model has earned it a spot on Sitra’s Circular Economy Most Interesting list, a recognition it has received twice (Sitra is a fund, established by the Finnish Parliament to mark the 50th anniversary of Finland’s independence).
Through its collaborative effort and dedicated approach, the Oaklins team conveyed the strategic strengths and potential of our business to the pool of interested potential acquirers, while handling the process in professional manner. Oaklins' team’s support ensured the process remained organized and on schedule, keeping us always prepared for the next step. Ultimately, we found the best possible buyer that has met all our expectations.Mikko Veijola, Founder, CEO and Chairman of the Board, Taitonetti Ltd
Oaklins demonstrated a deep understanding of our objectives from day one. With their extensive network of both Finnish and international buyers, they ensured a thorough and professional sales process. We are pleased with the outcome and commend their dedication to excellence.Teemu Puumalainen, Investment Director, Nordic Option
The new owner, Saari Partners, will support further growth and internationalization of the company. In addition to financial support, Saari Partners offers strategic planning resources and hands-on expertise in areas such as business design, service design, digitalization, branding, and process development, among others.
Oaklins' team in Finland was engaged by the shareholders of Taitonetti as an exclusive strategic and financial advisor in this transaction. We collaborated closely with our international colleagues to build a robust buyer list, ensuring a smooth and efficient process. Our dedicated team identified the best possible buyer among local and international candidates and supported the shareholders through the entire transaction process.
It was an absolute pleasure working with Mikko and the whole team on this project. Taitonetti’s pragmatic and responsive way of working resonated well with ours. Our international colleagues brought great leverage through the marketing phase, which helped us find the best possible partner for the next chapter of Taitonetti’s story.Joni Pitkäranta, Partner, Oaklins Finland
About Taitonetti
Taitonetti Oy is Finland's largest and best-known retailer of used high-quality computers. The company offers refurbished and tested business computers with a good price-quality ratio for both private consumers and companies. Taitonetti employs 30+ people in Finland and is also present in Sweden and Germany.
About Nordic Option
Nordic Option is a capital investment fund that invests in Northern Finnish growth companies. Its mission is to enable the growth and internationalization of small and medium-sized companies from Northern Finland.
About Saari Partners
Saari Partners, established in 2018, is a Finnish fund manager for the Saari I & Saari II private equity funds. The funds invest in Finnish small and mid-sized service companies with entrepreneurial drive and the potential to achieve a competitive advantage through the means of digitalization, branding and consolidation.
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