How private equity is reshaping the global marketing data & insights industry
Transcript panel session Marketing Data & Insights
Are we, as the latest issue of Business Week contends, living in private equity’s world? That is certainly the case in the marketing data and insights business where private equity is taking over almost all of the large insights companies.
To explore the evolution and impact of this trend, Ken Sonenclar, hosted an enlightening discussion with panelists John Almeida, General Partner at Saroras Private Capital, and Will Bihrle, Vice President of Bain Capital. The discussion took place in New York City, during a panel session hosted by Oaklins' technology, media and telecommunications (TMT) team. The transcript has been edited for clarity.
There’s a tremendous number of really interesting disruptive companies coming into the marketplace. They are using data in really innovative ways, and the problem that they will face is that they are sort of shouting into a crowd and they’re trying to be heard. But how do they get discovered and how do they gain traction?WILL BIHRLE, VICE PRESIDENT, BAIN CAPITAL
Download transcript
To read the complete transcript of the panel session, please download the document below.
Industry specialists and local contact
Ken Sonenclar leads Oaklins’ marketing data & insights team. Ken has advised multiple clients in the market research sector, often through complex cross-border transactions. This includes RDA Group on its sale to Ipsos, Vision Critical Research & Consulting on its sale to Maru Group/Primary Capital, MarketTools/TPG on its sale to MetrixLab, and PhoCusWright on its sale to Northstar Travel Media. Frederik van der Schoot is the managing partner of Oaklins in the Netherlands. He also leads the technology, media and telecommunications (TMT) team and is your local contact for the marketing data and insights business.
Managing Director
View profile
Managing Partner
Full profile