Reed Phillips was interviewed about his book, QuickValue, by Mark Gandy on his excellent podcast CFO Bookshelf

Interview Highlights

“Sylvester, will you take 7.5x for your company?”
Quick Value’s better approach to the one-off valuation process.
A process with no complex calculations.
Reed’s origin story and how this book came to be.
A tool that can replace the annual strategic planning process.
The new rules for understanding, creating, and protecting business value (see page 29 in the Kindle version).
An outsider is unnecessary for this process (although Mark would jump at the opportunity to have Reed as a sounding board).
Identifying 8-12 value drivers from a list of 45 (listed in the book).
Three great questions for every leadership team.
Narrowing this list differs from the ‘S’ in a SWOT analysis.
Reed describes the entire three-step process of Quick Value.
Theme parks need to be cautious when using Disney as a comparable company.
Why public company vs. deals in private company databases?
Examples of special situations.

Reed Phillips New York, United States
CEO and Managing Partner
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