AI’s impact continues to rise, and advertising and marketing are embracing its power

AI Spot On

AI now plays a significant role across the business landscape — and it’s a role that looks set to grow dramatically in the near future, especially in specific sectors such as advertising and marketing. To keep track of the changes, impacts and implications of AI in those industries and across the wider M&A ecosystem, we’re launching a new series of Spot On newsletters from our AI expert, John Matthews. This issue examines current trends in the AI market then moves to the particulars of AI in advertising and marketing, including its relevance for AdTech and MarTech.

The AI genie is now completely out of the bottle and there’s no way to put it back. Nowhere is that more evident than in advertising and marketing. While today ‘digital marketing’ has simply become ‘marketing’, over the next few years ‘AI marketing’ will evolve to take its place. But getting there will require a lot of M&A, especially as the AI pace quickens. Keep up with this fast-moving sector with our new series of Spot Ons covering AI, especially its impact on advertising and marketing. JOHN MATTHEWS, AI SPECIALIST, OAKLINS

We also cover developments in M&A and financing activities, provide an overview of recent deals and tailwinds, headwinds and key drivers in the various areas of interest, and set out our forecasts for the future.

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