Boosting the future success of a leading provider in engagement marketing

Deal Flash

Syz Capital and its operating partner Saturnus Capital have taken a majority stake in Capture Media Group, a Swiss leader in online engagement marketing and analytics solutions.

Founded in 2016 in Zurich, Switzerland, Capture Media is a leading online marketing and technology solutions provider. The company delivers unparalleled performance in awareness generation and user engagement, and offers GDPR-compliant tracking and analytics solutions.

Teaming up with Oaklins meant gaining a skilled partner who expertly accompanied us throughout the sale process. With their extensive international access to relevant players, sector expertise and vast M&A experience, we found a trusted ally who carefully prepared us for each step and expertly guided us during the entire journey. This partnership not only allowed us to focus on our day-to-day business, but also gave us the confidence that every detail was being taken care of. MICHEL LAZECKI, MANAGING PARTNER, CAPTURE MEDIA AG, SWITZERLAND

Oaklins was instrumental in facilitating this deal

Oaklins’ team in Switzerland acted as the exclusive sell-side advisor to the shareholders of Capture Media Group and helped them find the ideal partner to achieve their envisaged international growth faster. Oaklins DeSilva+Phillips in New York approached potential investors in the US market and supported the transaction in its early stages.

Read more about the transaction, market trends, deal drivers and M&A valuation aspects