Babyshop AS has been acquired by The Luxury Kids Group
Floberg Holding AS has sold Babyshop AS to The Luxury Kids Group. Financial details have not been disclosed.
Babyshop AS is a leading retail chain offering products to expectant mothers, babies and children mainly in the 0–4 year old range. The company's products include clothing, strollers, furniture, bedding, feeding products, bathing, travel equipment and toys. Babyshop operates 15 retail locations and an online store.
The Luxury Kids Group is a Sweden-based, leading children's e-commerce retailer in the Nordics, and includes Babyshop.com, Babyshop Norway, AlexandAlexa.com and Oiidesign.se. Together, they have a leading market position within the children's premium fashion and product segment, with 2.5 million website visitors per month and over 500,000 retail customers per year. In addition to the group’s online sales channel, in September 2014 the company successfully launched its flagship store in Sturegallerian, one of the most visited shopping centers in central Stockholm.
Marcus Tagesson, co-founder of Babyshop, said: “The acquisition of Babyshop Norway will strengthen our leading position in the market and we are very happy to take the lead on consolidating the children’s premium segment. Together, we will have a strong customer proposition, great brand portfolio and the scale necessary to unlock value in our key markets.”
Oaklins' team in Norway advised the seller in this transaction.
Talk to the deal team
Related deals
Jeco Energies has sold a significant minority interest to NPM Capital
NPM Capital has acquired a significant minority interest in Jeco Energies. By teaming up with NPM Capital, Jeco Energies is ready for the next step in its remarkable growth trajectory and strengthening its position as the leading industrial energy solutions provider.
Learn morePiper PE and Cool Japan Fund have backed a management buy-out of Inside Travel Group
Inside Travel Group (ITG) has been sold to Piper PE and Cool Japan Fund. This acquisition aligns with ITG’s goal of becoming the leading specialist in tailor-made and group tours across Asia. Piper PE and Cool Japan Fund will continue to support ITG’s founders and management team, driving the business’ growth in Japan and other Asian destinations.
Learn moreGroupe JVS has completed an LBO with Capza and Bpifrance
The shareholders of Groupe JVS have completed an LBO with Capza and BpiFrance. Parquest sold their shares after partnering with the organization for three years. Groupe JVS’s management team will increase its ownership and remain as the majority shareholder of the group, alongside CAPZA and Bpifrance.
Learn more