Théodore Group has acquired Monsieur Peinture

Théodore Group’s acquisition of Monsieur Peinture accelerates its digital transition within the paint market.

A manufacturer and distributor of professional paint since 1825, the Théodore Group has an integrated network of 76 agencies and 100 independent partners throughout France, two factories and laboratories in Lille and Toulouse, and over 400 dedicated employees serving French professionals and private customers.

Created in 2016, Monsieur Peinture is a digital platform for individuals and businesses to connect with painting and renovation craftspeople. It offers its customers a personalized service, covering every stage of their project, from getting inspiration to post-completion, including site management. Users benefit from responsive customer service, with estimates sent within five minutes, quotes within 24 hours and contact with a selected craftsperson within 48 hours.

Oaklins’ team in France advised Théodore Group and their private equity minority shareholder on the acquisition of Monsieur Peinture.