Hardford has sold its wholly owned subsidiary Hardford Brands to Pharmaxim
Hardford Holding AB has sold Hardford Brands AB to Pharmaxim AB.
Hardford Brands controls the trademark rights of a portfolio of historic Swedish brands in the personal care sector: Salubrin, Gripen, Dialon and Jukon. Products marketed under these brands include hand sanitizers, talcum powder, nail polish removers and skin lotions.
Pharmaxim, which has been owned by Stockholm-based industrial and trading group Bolagsgruppen Lotorp since 2018, manufactures, markets, sells and distributes products within the health, hygiene and beauty segments, for people and animals. The company was founded in 2004 through an acquisition from global pharmaceutical giant Pfizer.
Hardford’s core business is contract development and manufacturing for leading brands within the areas of cosmetics, hair, skin and body care. The group is headquartered in Malmö, Sweden, and has a manufacturing facility in Linköping. Before the change of ownership and management that took place in 2013, Hardford’s main focus was the development of its portfolio of proprietary brands. Since then, the new owner and managers have transformed the group into a contract developer and manufacturer, rendering the brand portfolio non-core.
Oaklins’ Swedish team was engaged to run a structured sale process and advised the seller throughout the transaction.
![](/api/deal-hero-image/106922/deal-hero-image.jpg)
![](/api/deal-party-images/106922/deal-parties.png)
Talk to the deal team
Related deals
Garden care product manufacturer Doff Portland has been acquired by Pelsis Group
Global pest control manufacturer and supplier Pelsis Group has added Doff Portland to its product portfolio. Doff Portland becomes a wholly owned subsidiary within the group.
Learn moreUniKidz has partnered with Karmijn Kapitaal
Karmijn Kapitaal has acquired a majority stake in UniKidz, a talent development organization that provides a scientifically-based developmental approach through high-quality childcare. Through the partnership with Karmijn Kapitaal, UniKidz can take the next step in bringing their unique concept to even more children.
Learn moreProvital GmbH has been acquired by EMERAM Capital Partners
Dr. Thomas Brandner has sold a majority stake in Provital GmbH to private equity firm EMERAM Capital Partners. The transaction secures the future development and growth opportunities of the pet food company as EMERAM Capital Partners takes on ownership and acts as its strategic partner.
Learn more