Resolut Marketing Systems has been acquired by Brandmaster

The private shareholders of Resolut Marketing Systems AB have sold the company to Brandmaster AS.

Resolut Marketing Systems is a leading Swedish provider of cloud-based tools to efficiently manage marketing resources and activities, a platform known as a Marketing Resource Management (MRM). The company has an impressive customer portfolio which includes brands such as Swedbank, BMW, Toyota, Volkswagen and Svenska Spel. Resolut Marketing Systems is headquartered in Stockholm and in 2016 established an office in the US in order to support its growth plans in the North American market, the largest globally.

Brandmaster is a fast-growing developer and provider of MRM systems, with a leading position on the Norwegian market and a rapidly growing international presence.

Oaklins' team in Sweden acted as financial advisor to the sellers in this transaction.

Service

M&A sell-side

Parties

“We are very happy about the deal! Oaklins’ Swedish team has played an instrumental role in making this happen, as they quickly acquired a thorough understanding of our business and market and worked with great dedication in every step of the process. That we now become a part of Brandmaster is very positive for both parties, as instead of competing we can now take a joint grip of the Nordic market, while leveraging our complementary geographic footprints to accelerate our international expansion.”

Jonas Wärn

CEO, Resolut Marketing Systems AB

Talk to the deal team

Adel Koubaa

Managing Partner

Stockholm, Sweden
Oaklins Sweden

View profile Get in touch

Nikolaos Karabelas

Partner

Stockholm, Sweden
Oaklins Sweden

View profile Get in touch

Jakob Mårtensson

Associate Director

Stockholm, Sweden
Oaklins Sweden

View profile Get in touch

Related deals

BodhiCedric has acquired Network Media from Jellysmack

TMT

BodhiCedric has acquired Network Media from Jellysmack

The media holding company BodhiCedric has acquired Network Media, an innovator in the creator economy, from Jellysmack, the global creator company.

Learn more

CustomerXPs Software (Clari5) has been acquired by Perfios Software Solutions

TMT

CustomerXPs Software (Clari5) has been acquired by Perfios Software Solutions

Bengaluru-based SaaS firm Perfios Software Solutions Private Ltd. has acquired 100% of the equity shares in the fraud-detection platform CustomerXPs Software Private Ltd. (Clari5) for an undisclosed amount, enhancing its anti-financial crime management suite for financial institutions.

Learn more

Bayer AG has entered into a takeover agreement with Cara Care

Healthcare | TMT

Bayer AG has entered into a takeover agreement with Cara Care

Bayer AG, renowned for its advancements in healthcare and life sciences, has finalized the acquisition of Cara Care (HiDoc Technologies GmbH), which entered debtor-in-possession proceedings in October 2024. Cara Care, an innovative digital health platform and official DiGA, aligns perfectly with Bayer’s strategic focus on digital health and the expansion of its innovative solutions portfolio. The transaction is expected to close in Spring 2025.

Learn more