RAF Industries has sold Steamist to Masco Corporation

Steamist, Inc., a portfolio company of RAF Industries Inc., has been sold to Masco Corporation (NYSE:MAS).

With a multi-decade brand heritage, Steamist is the leading provider of high-quality steam showers and luxury shower accessories sold under the Steamist®, EliteSteam™ and EliteShower™ brands. Based in East Rutherford, New Jersey, Steamist markets its products via an omni-channel approach unique to the industry, maximizing its brand reach and market presence.

With a market capitalization of over US$14 billion, Masco Corporation is a global leader in the design, manufacture and distribution of branded plumbing and decorative architectural products. Steamist represents its entry into the steam shower category.

RAF Industries is a Pennsylvania-based private investment firm focused on acquiring manufacturing and service-oriented businesses primarily in the consumer and industrial sectors.

One of Oaklins’ teams in the USA served as the exclusive financial advisor to Steamist, Inc., a portfolio company of RAF Industries Inc.

Service

M&A sell-side

Parties

“From start to finish, working with the team in Atlanta was a pleasure. We received the senior-level attention we were promised along with excellent input and execution at all levels. Their service included timely and on-point advice on market trends, information presentation and strategy, especially relating to our company’s growing direct-to-consumer sales efforts. We look forward to working with them in the future.”

Rick Horowitz

President and COO, RAF Industries Inc.

Talk to the deal team

David M. Felts

Managing Director

Atlanta, United States
Oaklins TM Capital

View profile Get in touch

John Dean

Associate Director

Atlanta, United States
Oaklins TM Capital

View profile Get in touch

Matt Rosenthal

Associate Director

Atlanta, United States
Oaklins TM Capital

View profile Get in touch

Dylan Finazzo

Associate

New York, United States
Oaklins TM Capital

View profile Get in touch

Related deals

Den Berk Délice accelerates growth through strategic partnership

Private Equity | Agriculture

Den Berk Délice accelerates growth through strategic partnership

Den Berk Délice, a leading Belgian grower of specialty tomatoes, has entered a strategic partnership with Egeria, an independent investment firm, to realize its next growth phase.

Learn more

Xiel Limited has been acquired by MIS Healthcare

Private Equity | Healthcare

Xiel Limited has been acquired by MIS Healthcare

MIS Healthcare, a leading distributor in medical imaging, has successfully acquired Xiel Limited. This strategic acquisition merges MIS Healthcare’s extensive radiotherapy portfolio with Xiel’s specialized expertise in nuclear medicine, radiotherapy and diagnostic radiology. The merger strengthens both companies’ positions in the rapidly growing fields of oncology and nuclear medicine, promising to deliver exceptional value to the healthcare community in the UK and Ireland.

Learn more

T BAILEY has been acquired by Saothair Capital Partners

Construction & Engineering Services | Industrial Machinery & Components

T BAILEY has been acquired by Saothair Capital Partners

Saothair Capital Partners has completed the acquisition of T BAILEY. This transaction will provide T BAILEY with the resources needed to continue delivering exceptional service to its customers and strengthen its position in the marketplace.

Learn more