PET FOOD I Report I October 2021
Pet food – Megatrends combined with the increasing focus on e-commerce businesses are influencing the market environment
The combination of humanization, premiumization and digitalization trends lead to new business models and to an increasing demand for healthy, natural and functional pet food products
The increasing demand for alternative pet food ingredients is being accelerated by the declining discrepancy between pet food and human food spending. Pet food composition customization options, subscription models and delivery services are increasing the customer’s willingness to pay for premium pet food. Additionally, e-commerce business models are enhancing these trends and will become significantly more important in the future. The pet food market is being dominated by major players such as Nestlé and Mars and is being complemented by a fragmented market with many smaller niche players. The market offers financial investors an attractive market environment to implement buy-and-build strategies.
Our F&B experts highlight the European pet food market, its key drivers and challenges, and provide an overview of M&A activities and valuation trends in this report.
Our Food & Beverage experts in Germany
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